WHAT WE DO
At Ebb Equation, we don’t just build brands—we build movements.
Through Emotive Brandcraft, we combine strategy, story, design, and digital execution to help brands carve new lanes, cross cultures, and create real momentum.
Through workshops, consulting, and collaborative creation, we help you:
Identify the gap in the market—and the opportunity your brand is built to own
Craft a Category POV that sets the narrative and positions you as the only choice
Translate that POV into brand strategy, messaging frameworks, and launch plans that resonate
Align your leadership, marketing, and product teams around a shared mission and clear market direction
BRAND IDENTITY & DESIGN
We define the strategy, story, and soul your brand will be built on:
Design a full visual identity (logo, typography, color system, and brand elements) that actually feels like you
Create brand guidelines and templates so your team can execute consistently without watering down the vision
Launch a scalable brand presence that commands attention and earns loyalty
Forge authentic partnerships between brands, drivers, and events that create real business outcomes:
Guide non-endemic brands into motorsports with credibility, creativity, and clear ROI
Activate at races, trade shows, and grassroots events with strategies that move beyond "logo placement" to true engagement
Build brand loyalty and community through targeted market research, content strategy, and product ideation rooted in the culture
WEB DESIGN
Whether you need a launch site or a digital overhaul, we help you go live with clarity and confidence:
Bilingual site architecture and content strategy
Mobile-optimized UX & UI design
Ecommerce builds (Shopify, custom CMS)
Custom integrations (booking, scheduling, analytics)
SEO-ready frameworks and scalable design systems
Inventory API & Automations
SOcial, SEO & performance
We meet your audience where they are and move them to where you want them to be:
Social integrations between Platforms & eCommerce
Social Media management & template creation
Technical SEO and ecommerce optimization (in English & Japanese)
Keyword research and competitive positioning
Google & Meta Ads and social campaign builds with A/B-tested creatives (Real Results Above)
Monthly performance tracking with clarity and context
BUSINESS CONSULTING
From product ideation to category creation, we help clients clarify their offering, find whitespace in crowded markets, and bring bold business ideas to life.
Product and brand naming
Category positioning & identity
Audience targeting and segmentation
Marketing & launch strategy
Go-to-market consulting for new brands in Japan
Fractional CMO
Strategic Firepower, Without the Full-Time Overhead.
When companies need senior marketing leadership, without hiring a full-time exec, Drew Turner steps in as a Fractional Chief Marketing Officer.
With 15+ years of experience in branding, digital strategy, and ecommerce, Drew brings clarity, momentum, and cross-cultural expertise to brands operating between Japan, the U.S., and beyond.
This isn’t surface-level consulting. It’s embedded leadership built to drive growth.
As a Fractional CMO, Drew leads:
• Go-to-market strategy & campaign design
• Brand positioning & category creation
• Paid media & performance marketing
• Creative oversight & team/vendor collaboration
• Reporting, optimization & executive alignment
• Much more…
He integrates directly into your team, with the strategic vision of a CMO, and the flexibility of a trusted partner.
(Limited to 2 simultaneously)
Contact Us
Ready to collaborate?
Drop us your details and we’ll be in touch shortly.
We’re excited to hear your story and explore how we can build something unforgettable together.