SOME OF our WORK
FIRE LAPS
Fire Laps came to us with amazing new technology but a forgettable tagline: “Your AI Driving Coach.”
They had a product—a mix of lap data, groundbreaking AI analysis, and unique community features—but no clear story, no sharp identity, and no category to lead.
It was time to stop explaining. And start owning the lane.
So we started a new category of Driver Development Platform…and Fire Laps is the first and only brand to play in it.
BINGETOKYO
No category. No roadmap. Just a wild idea.
In 2017, there was no such thing as an “automotive anime sticker” market. There were anime stickers. There were car decals. But no one had connected the dots in a way that felt deliberate, high-quality, and culturally resonant.