EMOTIVE brandcraft
Strategy. Story. Soul.
Welcome to Ebb Equation.
Motorsports isn’t just an audience…it’s a culture.
If you want to win, you don’t show up as an advertiser. You show up as a believer.
We build real motorsport partnerships where brands don’t just sponsor cars, they become part of the story.
Because real enthusiasts can smell fake from a mile away.
“The brands that last aren’t the loudest. They're the ones that say something that actually matters.”
We don’t just know Motorsports…
we live it.
Led by Drew Turner, a CMO, Brand Strategist, MBA, Entrepreneur, Race Mechanic and Avid Racer.
We help brands of all sizes embed themselves authentically into the culture, activate both at the race track and online, and build loyalty that lasts.
Whether you’re launching your first sponsorship or you’ve been in the game but aren’t seeing real results, we help move you from "logo slap" to real brand momentum.
PAST AND CURRENT PROJECTS
problems we solve
Invisible Isn’t an Option.
If customers don’t know you exist, you’re already losing.
Different Beats Better.
Being slightly better isn’t enough.
Alignment or Chaos.
If your marketing, product, and sales teams aren’t moving as one, you’re burning time and money.
HOW WE HELP
Category Design
Be First. Be Different. Be the Only.
Brand Design
If It Doesn’t Move People, We Don’t Build It.
Motorsports
More Than Fast. Unforgettable.
Web Design
Build a Website That Works as Hard as You Do.
Performance marketing
Ads That Actually Move the Needle.
SEO & AI Results
Visibility That Actually Converts.
API & integrations
Systems That Talk—and Drive Sales.
consulting
CMO Level Strategic Guidance
activations
Where Your Brand Becomes an Experience.
Ready to Build Something Real?
If you’re ready to stop guessing, stop wasting money, and start building real motorsport brand equity, let’s talk.
Contact Us
Ready to collaborate?
Drop us your details and we’ll be in touch shortly.
We’re excited to hear your story and explore how we can build something unforgettable together.