What is Motorsports Category Design?
Most Brands in Motorsports Are Competing.
The Smart Ones Are Creating.
You ever wonder why some brands feel magnetic—while others just feel like noise?
It’s not the product.
It’s not the budget.
It’s not the influencer they slapped into a hero shot.
It’s the category.
The best brands in motorsports don’t just compete in a category.
They create one—and then lead it.
That’s category design.
And if you’re not doing it, you’re either invisible, replaceable, or stuck screaming for attention.
MOTORSPORTS MARKETING IS DEAD
But the Problem Isn’t Motorsports Marketing.
It’s That You Don’t Own the Category.
Every year, brands spend millions trying to make a splash in motorsports.
Trackside banners. Wrapped trailers. Driver sponsorships. Hospitality tents.
They call it “motorsports marketing.”
But here’s the real reason it’s not working:
They’re trying to win a game they didn’t invent.