MOTORSPORTS
CATEGORY DESIGN
Based in Nagoya,JP and Seattle,WA… Ebb Equation crafts bold categories and immersive brand experiences.
Category Design
Lab
● Who we are and what we do
Ebb Equation is the Motorsports Category Design Lab. We specialize in the art and strategy of building brands that don’t just stand out, but stand for something.
Where most agencies chase aesthetics or trends, we design from the inside out. We stay rooted in story, sharpened by strategy, and built with soul.
And where others leave you with a new look and no plan, we stay in the seat…integrating ourselves to help you build, launch, and lead with it.
Every decision (strategy, story, and soul) is crafted to move people and create long-term clarity in a noisy world.
This is branding with soul and purpose.
And Ebb Equation is where it comes to life.
➔ Recent projects
MATT FIELD X LOGITECH G
Partnership
BINGE TRACK DAYS
Branding
FIRE LAPS
Category Design
➔ Our services
CATEGORY DESIGN
We define the unique market space your brand can own, giving you a clear strategic position that sets you apart and drives long-term leadership.
BRAND DESIGN
We create visual identities that feel intentional, distinct, and true to your story, built to elevate credibility and stand out everywhere you show up.
BRAND STRATEGY
We build the strategic backbone of your brand—your POV, narrative, positioning, and messaging—so every touchpoint is aligned, sharp, and unmistakably yours.
(re)branding
We reshape your brand from the inside out, aligning strategy, story, and visuals to reflect who you are now and where you’re going next.
LIGHTNING STRIKE
We craft high-impact, high-visibility brand moments designed to generate disproportionate attention, accelerate momentum, and announce your category with force.
CAMPAIGN EXECUTION
We develop and execute campaigns that turn strategy into results, using paid media, lifecycle email, and integrated creative to drive awareness, action, and revenue.